National Customer Service Week is a week-long opportunity to raise awareness of customer service and the vital role it plays in successful business practice and the growth of the UK economy. It has started on Monday 6th October and will finish on Friday 10th October.

It is a fabulous initiative which I support completely, however should we really be making a special effort for one week in the year? Of course, not, it is something which needs to be done every hour of the day, every day of the week, and every week of the year.

The trick about “bee”ing a successful business is to consistently look after your internal customers, those who walk through the back doors, so they can look after your external customers, those who walk through your front door.

We had a presentation yesterday with The Customer Service Awards, and all 5 speakers were singing from the same hymn sheet; we all talked about engagement, relationship, respect, empathy, training, first impression, celebrating success, listening to the voice of the customers, all talked about that real service culture and how important it is to promote the great service businesses provide rather than always looking at the negative.

So, let’s be more positive, because positive breeds positive, so let’s talk about good stories; let’s make employees feel valued and enjoy coming to work every day, and let’s say thank you to them for delivering exceptional service, and thank you to your customers for being loyal customers.

formula for success