Being French, I remember the first time I heard the word “KISS” used in a meeting was very confusing for me, and I had to stop the meeting to naively ask “why do we have to kiss them??” Slightly embarrassing, off course, and was then explained that K.I.S.S was the abbreviation for “Keep it simple, Stupid!, and that the K.I.S.S principle states that simplicity should be a key goal in design, and that unnecessary complexity should be avoided.

When it comes to the hive, everything that the Bees do, is keeping things simple.

*  They get right to the point, when a bee receives a signal, it knows it mean something important and relevant

*  They have clear standards that regulate their behaviour and keep their mission on track

*  They each have their specific job to do and they do it without undue complication

Simplicity is a consequence of knowing what you are talking about, what you are doing and why you are doing it!!

The best tool for measuring consumer-engagement efforts is the “decision simplicity index,” a gauge of how easy it is for consumers to gather and understand (or navigate) information about a brand, how much they can trust the information they find, and how readily they can weigh their options. The easier a brand makes the purchase-decision journey, the higher its decision-simplicity score. A recent study shows that Brands who continually keep their customer experience as simple as they can; were 9% more likely to be repurchased and 115% more likely to be recommended to others.

Shifting the orientation toward decision simplicity and helping consumers confidently complete the purchase journey is a profound change.

So keep your customers, by Keeping it Simple!!

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