“The Customer Journey Audit that Claire carried out for us incredibly beneficial. We all think we know our business inside out, but after just a limited amount time spent in the store Claire offered us insights into our customer demographic and behaviour that we had not previously thought of. Listening to Claire’s recommendations and observations has focused our activity and given us a real insight into how our customers feel. Immediately following the feedback meeting that took place just after the audit we decided to make substantial changes to the layout, feel and display inside the store.”
“I both found our meeting very valuable and informative. The report is more extensive than I expected and has some great feedback that we are already acting on. As discussed, we have strategic aims and objectives, however, marketing, education and other elements required to fulfil these is going to be the challenge.
It has been an interesting exercise to undertake, we very much appreciate all your help and advice. If possible, I hope we can continue our relationship to develop the next stages of our journey.”